Kenya eyes increasing Chinese high-yield tourists

    Source: Xinhua| 2019-07-01 19:03:02|Editor: Wu Qin

    NAIROBI, July 1 (Xinhua) -- The Kenya Tourism Board (KTB) is seeking to attract high-yield tourist arrivals from Chinese big cities including Beijing, Shanghai and Guangzhou, officials said on Monday.

    "Using findings from an in-depth engagement with Chinese travel agencies, media as well as local travel partners, we have uncovered new insights on China's tourism trends that inform how we package our destination products and experiences to offer travelers more specialized and personalized experiences," Betty Addero Radier, chief executive officer of KTB said in statement.

    Last week in China, KTB organized the Kenya Trade Forum road show themed "Adventure Tour" that was attended by over 110 traders from key online travel agents including Ctrip.com, LY.com, and Tuniu and key traditional travel agencies and tailor-made travel agencies.

    Radier said that the aim of the forum was to demystify the Chinese travel market perspective that Kenya is a seasonal safari destination and instead position Kenya as an 'all year magic' destination through intensive product training sessions to the Chinese travel agencies.

    "China is an important source market for most destinations around the world given that it is the largest source market in terms of outbound numbers and spends. Countries in sub-Saharan Africa generally have a similar product offering which is the wildlife and beach product," Radier said.

    She noted that it is critical for Kenya to differentiate itself in order to attract high-value Chinese tourists throughout the year.

    Kenyan government data indicated that in 2018 Kenya received 81,709 arrivals from China, representing a 4.03 percent growth from the previous year.

    Radier revealed that the number of inbound Chinese tourists is projected to increase from initiatives such as the direct link between the city of Changsha and Nairobi by one of China's biggest airlines, the China Southern Airlines, who announced the deployment of its 330-200 Airbus twice per week to and from Changsha, with non-stop flights between Nairobi and Guangzhou on Monday and Friday.

    According to the tourism agency, Chinese tourists spent an average of 3,064 dollars per person on location destination on their most recent overseas travels, excluding tour group costs and the major transportation costs to and from the destination.

    KTB noted that the Chinese market is becoming more segmented with a lot of diversity in travel habits with the Chinese adventure travelers interested in experiencing all aspects of a new destination including the cuisine and unique local culture.

    "We are also working collaboratively with our local tour operators and traders on training their tour guides and their staff on the Chinese language and culture as well as implementing seamless customer experience for Chinese travelers from flight to departure within the destination," she added.

    TOP STORIES
    EDITOR’S CHOICE
    MOST VIEWED
    EXPLORE XINHUANET
    010020070750000000000000011100001381895201
    主站蜘蛛池模板: 亚洲网红精品大秀在线观看| 国产成人综合久久精品尤物| 久久91精品国产91久久小草| 欧美猛交xxxx乱大交| 四虎影视紧急入口地址大全| 思99热精品久久只有精品| 好男人视频社区www在线观看 | 亚洲欧美日韩视频一区| 美国免费高清一级毛片| 国产成人综合在线视频| 97精品视频在线观看| 成人妇女免费播放久久久| 亚洲av无码一区二区三区电影| 狠狠色噜噜狠狠狠狠av| 国产va免费精品观看精品| 欧美丝袜高跟鞋一区二区| 国模无码一区二区三区不卡| 一级一级人与动毛片| 日本精品一卡二卡≡卡四卡| 亚洲成a人片在线观看久| 男人扒开女人腿使劲桶动态图| 国亚洲欧美日韩精品| 麻豆影视视频高清在线观看| 国产美女a做受大片观看| h国产在线观看| 成人午夜福利视频镇东影视 | 老司机精品视频在线| 国产成人精品亚洲2020| 67194久久| 天天5g影院永久免费地址| 中文国产成人精品久久不卡 | 啊灬啊灬啊灬快灬深高潮了| 香蕉视频你懂的| 国产精品一区91| 91caoprom| 多人交换伦交视频| 一本久道久久综合| 手机看片久久国产免费| 久久亚洲精品国产亚洲老地址| 最近中文字幕视频高清| 亚洲国产精品区|