China's digital evolution changes consumer habits: report

    Source: Xinhua| 2018-01-20 23:17:23|Editor: Lifang
    Video PlayerClose

    BEIJING, Jan. 20 (Xinhua) -- China's digital evolution is primed to accelerate and connected devices are increasingly a core purchase driver, with new innovations to further change consumer behavior and ways for brands to reach and engage target audiences, a report showed.

    About 84 percent of consumers used their mobile phone to shop last year, up from 71 percent in 2015, with online sales growing 28 percent year on year in 2017, according to a report released by global leading information and measurement company Nielsen.

    Meanwhile, Chinese households have an average of four Internet-enabled devices and the proportion of consumers that shop on overseas websites has increased from 34 percent in 2015 to 64 percent in 2017.

    Nielsen's report reveals that today's connected consumers are more open to digital advertising than ever before with confidence in mobile advertising increasing from 20 percent in 2016 to 23 percent in 2017.

    "In recent years, Chinese consumers have shown an insatiable appetite to integrate digital technology into their lives. Connected devices, social media, e-commerce, online payments, and digital advertising are now firmly woven into the fabric of society," said Vishal Bali, managing director of Nielsen China.

    Looking ahead, China's digital ecosystem will only expand as more rural households come online over the next 10 years, and emerging innovations like robotics, virtual reality, and machine learning will create further disruption to consumer habits and behaviors, he added.

    Marketers should rethink their approach to win over increasingly digitally connected consumers, the report suggested.

    Brands should analyze customers more accurately, target multiple platforms and optimize in real-time to reach the right people, in the right place, with the right message to help uplift brand awareness and sales, according to the report.

    TOP STORIES
    EDITOR’S CHOICE
    MOST VIEWED
    EXPLORE XINHUANET
    010020070750000000000000011100001369113551
    主站蜘蛛池模板: 国产久视频观看| 在线观看视频免费国语| 亚洲av永久无码精品秋霞电影影院| 紧缚调教波多野结衣在线观看| 国产真实强被迫伦姧女在线观看| julia无码人妻中文字幕在线| 日本边添边摸边做边爱的网站| 亚洲精品v天堂中文字幕| 老子影院午夜伦手机不卡无| 国产精品xxx| 99精品国产三级在线观看| 收集最新中文国产中文字幕| 亚洲va欧美va国产综合久久| 狠狠噜天天噜日日噜视频麻豆| 国产一区二区三区久久精品| 中文免费观看视频网站| 在线观看欧美日韩| 上海大一18cm男生宿舍飞机| 日韩中文字幕在线一区二区三区| 亚洲日韩中文字幕天堂不卡| 精品一区二区三区四区电影 | 久久国产精品久久精| 欧美成人精品第一区| 伊人久久青草青青综合| 美女把尿口扒开让男人桶到出水| 国产国语videosex| 亚洲制服丝袜中文字幕| 国内精品视频在线播放一区| 一区二区三区日本| 无码精品日韩中文字幕| 久久精品视频免费播放| 欧美午夜理伦三级在线观看| 亚洲精品午夜国产va久久| 粉嫩国产白浆在线播放| 四虎成人免费影院网址| 韩国激情3小时三级在线观看| 国产精品igao视频网| 720lu国内自拍视频在线| 天天舔天天操天天干| 三个黑人上我一个经过| 无码人妻久久一区二区三区免费 |