China Focus: More documentaries hit Chinese screens thanks to new online promotions

    Source: Xinhua| 2018-04-19 22:35:50|Editor: Mu Xuequan
    Video PlayerClose

    BEIJING, April 19 (Xinhua) -- Chinese cinemagoers watched many more documentaries in 2017 thanks to high-profile productions and new online promotions.

    A total of 16 documentaries hit the big screens in 2017, and grossed 269 million yuan (42.84 million U.S. dollars), according to an annual report published by the Documentary Center, Beijing Normal University, Wednesday.

    Ten of the documentaries were domestically produced and collected box office of 263 million yuan, up 237 percent year on year, while the six imported films grossed about 6.12 million yuan, according to the report.

    Among them, "Twenty Two," a documentary about "comfort women" forced into sexual slavery by the Japanese during World War II, took the highest box office of 170 million yuan.

    There were also two other documentaries earning more than 30 million yuan each.

    The benchmark box office of 30 million yuan was set by the documentary "Zhou Enlai's Diplomatic Career" in 1998. Until 2016, no documentary had broken that record.

    In 2016, "Born in China" reported a box office of 66.54 million yuan.

    "The documentary market indeed saw a breakthrough last year," said Zhang Tongdao, head of the the Documentary Center, Beijing Normal University.

    A high-profile production like "Twenty Two" triggered a snowballl effect to draw more attention to other documentaries, Zhang said.

    Compared with commercial productions, documentaries producers have long struggled for a limited chance of screening in cinemas due to relatively niche audience.

    The uncertainty of audience feedback has pushed cinemas away from documentaries, said Liu Zhongbo, associate professor of Tianjin-based Nankai University.

    "Many documentaries can not be judged by the box office in the first three screening days. They might have a much longer buildup but continuous inflow of viewers," Liu said.

    In some cases, in the earlier days of screening when cinemas allocated enough screens for a documentary, audience may not haven show up but when the screens are reduced, the viewers suddenly surge, according to Liu.

    Crowdfunding on the Internet has offered a new solution. Some service providers have launched a crowdfunding-like programs, in which audience can book tickets for a film in a certain cinema, though it is not actually scheduled to be screened. When ticket buyers reach a certain number, the service provider will approach the cinema to arrange a screening.

    Most films "crowdfunded" are art films and documentaries that do not have enough budget for promotion and will not be accepted by cinemas for a normal screening, Liu said.

    "Through such innovative online services, these productions can still find their audience and hit the screen," he said, adding that this was very useful to supplement the mainstream screening system and particularly conducive to production and the distribution of documentaries.

    In 2017, at least three documentaries tried this new promotion model and were screened on and off but over a much longer period.

    TOP STORIES
    EDITOR’S CHOICE
    MOST VIEWED
    EXPLORE XINHUANET
    010020070750000000000000011105091371232971
    主站蜘蛛池模板: 国产91久久精品一区二区| 夜夜高潮夜夜爽国产伦精品| 亚洲偷偷自拍高清| 精品久久久久久久久午夜福利| 国产热の有码热の无码视频| chinese国产高清av内谢| 日本三人交xxx69视频| 亚洲国产精品一区二区成人片国内 | 农村老熟妇乱子伦视频| 激情综合网五月| 在线播放国产视频| 中文字幕91在线| 日韩电影免费在线观看网站| 亚洲精品中文字幕无码蜜桃| 精品无码国产自产拍在线观看| 国产成人一区二区三区电影网站| 78成人精品电影在线播放| 好男人影视在线WWW官网| 丰满岳妇乱一区二区三区| 最近中文字幕mv免费视频| 亚洲欧美日韩天堂一区二区| 精品不卡一区中文字幕| 国产一区二区三区免费在线观看| 国产成人精品1024在线| 国产精品热久久| R级无码视频在线观看| 影音先锋人妻啪啪av资源网站 | 最近中文电影在线| 亚洲热在线视频| 真实国产乱子伦高清| 国产A√精品区二区三区四区| 91网站免费观看| 国产精品9999久久久久仙踪林| 99久久99久久精品国产片果冻 | 在线观看亚洲免费视频| 一级毛片60分钟在线播放久草高清在线| 日本高清二区视频久二区| 亚洲av无码一区二区三区在线播放| 欧美精品国产一区二区| 人体内射精一区二区三区| 精品亚洲综合在线第一区|