Economic Watch: China's beauty market goes beyond "skin deep"

    Source: Xinhua| 2018-07-08 19:02:54|Editor: Yamei
    Video PlayerClose

    BEIJING, July 8 (Xinhua) -- Walking into a lightly furnished cosmetics shop in the southern Chinese city of Huizhou, one can find an array of skincare and make-up products from leading global brands and new brands.

    The products can be bought in-store or online via an app, with user experiences shared online.

    The store is domestic beauty new retail platform Rosilolly's first offline outlet. The start-up aims to open 3,000 stores in small cities and even counties nationwide by 2020, as it finds huge untapped market potential in these areas.

    "China's accelerating consumption as well as market opening-up will help the beauty market grow bigger and more sophisticated," said Lucia Zheng, CEO of Rosilolly. They aim to be China's Ulta Beauty, the largest beauty retailer in the United States, thanks to a large presence in small cities, targeted marketing to young females and a highly reliable member service.

    China's beauty market has been developing fast as the country's increasingly affluent consumers are willing to spend on products and services that make them look younger and more glamourous.

    Retail sales of cosmetics totaled 105.7 billion yuan (15.91 billion U.S. dollars) in the first five months, up 14.8 percent year on year.

    Starting from July 1, tariffs on imported personal care products have been slashed from 8.4 percent to 2.9 percent, a move expected to further drive domestic sales of beauty products.

    "The tariff reduction is expected to benefit the growth of imported cosmetics, which might continue to expand at 30 percent to 40 percent in the next few years," said Jason Yu, Greater China General Manager of Kantar Worldpanel, a global marketing consultancy.

    "Over 80 percent of beauty products sales in third-and-lower-tier cities are achieved through brick-and-mortar stores, presenting a huge potential market," Zheng said.

    Lower tier cities experienced a major boom of consumer spending, while mid-tier cities have exceeded key cities in cosmetics spending power, according to a report released by Kantar Worldpanel.

    Young females in their 20s are the market leader and growth drivers, the report showed, with mobile commerce and content apps with purchase windows or links creating numerous instant buying opportunities that shape the small frequent purchasing pattern of young women.

    Both domestic and global beauty brands have stepped up online promotions by opening e-commerce stores and social-networking accounts to interact with increasingly digital-savvy Chinese consumers.

    "Only relying on brick-and-mortar stores or online platforms is not enough," Zheng said. "The new retail business model combining offline and on-site experiences with online marketing and social networking is the right approach to tap China's beauty market."

    TOP STORIES
    EDITOR’S CHOICE
    MOST VIEWED
    EXPLORE XINHUANET
    010020070750000000000000011103261373103271
    主站蜘蛛池模板: 精品国产线拍大陆久久尤物 | 亚洲youjizz| 精品国产日韩一区三区| 国产欧美综合在线| 99视频精品全部在线播放| 无码毛片视频一区二区本码| 亚洲中文字幕无码中文| 玉蒲团之偷情宝鉴电影| 国产一区二区三区精品视频| 777奇米影视视频在线播放| 大象视频在线免费观看| 丰满人妻一区二区三区视频53| 欧美人与动性xxxxbbbb| 人人影院免费大片| 美女扒开尿口让男人捅爽| 国产成人免费午夜在线观看| 91精品久久久久久久久网影视| 成人在线免费看片| 久热中文字幕在线| 欧美老熟妇又粗又大| 公与秀婷厨房猛烈进出视频| 都市激情校园春色亚洲| 国产精品.XX视频.XXTV| 99久久无码一区人妻| 尤物国午夜精品福利网站| 久久亚洲国产欧洲精品一| 欧洲熟妇色xxxx欧美老妇| 亚洲精品国产高清不卡在线 | 翁想房中春意浓1-28| 国产成人久久777777| 18男男gay同性视频| 大地资源在线资源官网| 一级毛片直接看| 日本三级在线观看免费| 久热这里只精品99国产6_99| 欧美激情久久久久久久久| 免费不卡在线观看av| 美女被免费网站视频九色| 国产区香蕉精品系列在线观看不卡| 中文字幕激情视频| 国产线路中文字幕|