Interview: LEGO Group set to build greater China success

    Source: Xinhua| 2019-11-07 20:19:12|Editor: huaxia
    Video PlayerClose

    The mascot of the second China International Import Expo (CIIE) is seen at the National Exhibition and Convention Center in Shanghai, east China, Nov. 3, 2019. (Xinhua/Liu Ying)

    China is seen as the group's "strategic growth market," which recorded double-digit growth in consumer sales in the first six months.

    LEGO Group will further invest in China, with plans to open 80 branded retail stores in 2020. Its fourth Chinese flagship store will open in east China's Hangzhou next year.

    SHANGHAI, Nov. 7 (Xinhua) -- Denmark-based toy giant LEGO Group looks forward to scoring greater success in the Chinese market by building on the country's opening-up momentum.

    The China International Import Expo (CIIE) has sent a strong signal that opening-up is a key way to support global economic growth, LEGO Group CEO Niels B. Christiansen told Xinhua in an interview during the event.

    Christiansen said the expo is a good opportunity to showcase products and the philosophy of learning through playing, engage with consumers and learn from peers. This is the second time for the Danish firm to attend the expo, as the company is "happy with last year's outcomes."

    LEGO Group opened over 70 branded retail stores across China after attending the first CIIE, including the company's first such store in northwest China in a move to expand its footprint in the country's inland and lower-tier cities.

    The company unveiled a Chinese New Year Temple Fair set and Lion Dance set at the ongoing second import expo, after rolling out two products with Chinese traditional festival features during the first CIIE.

    Niels B. Christiansen, chief executive officer of LEGO Group, speaks during the parallel session "Artificial Intelligence and Innovative Development" of the second Hongqiao International Economic Forum in Shanghai, east China, Nov. 5, 2019. (Xinhua/Yin Gang)

    China is seen as the group's "strategic growth market," which recorded double-digit growth in consumer sales in the first six months.

    LEGO Group will further invest in China, with plans to open 80 branded retail stores in 2020, according to Christiansen. Its fourth Chinese flagship store will open in east China's Hangzhou next year, he added.

    The company has partnered with Chinese e-commerce platforms like Alibaba to boost its sales and branding. It also teamed up with tech giant Tencent to soft-launch the children's mobile game LEGO Cube.

    Despite the fast expansion of digital games and platforms, Christiansen said physical toys would still be LEGO Group's focus. "Bricks are the foundation while digital tools will help improve the play experience. The future will be about 'fluid play' where kids can jump between physical and digital."

    KEY WORDS:
    EXPLORE XINHUANET
    010020070750000000000000011102121385367951
    主站蜘蛛池模板: 看Aⅴ免费毛片手机播放| 日韩黄色片网站| 色天天天综合色天天碰| 国色天香网在线| 亚洲国产精品一区二区成人片国内 | 香蕉久久夜色精品国产| 国语精品91自产拍在线观看二区| 久久99精品久久久久久水蜜桃| 欧美人与动性行为另类| 国产成人AAAAA级毛片| 99视频精品在线| 成年女人男人免费视频播放| 亚洲av成人片在线观看| 深夜福利视频导航| 午夜毛片不卡高清免费| 香蕉97超级碰碰碰免费公| 国产精品高清m3u8在线播放| √天堂中文www官网| 欧美日韩国产另类在线观看| 国产性猛交╳XXX乱大交| 97中文字幕在线| 巨大欧美黑人xxxxbbbb| 久久人人爽人人爽人人片av不| 欧美人禽猛交乱配| 亚洲美女大bbbbbbbbb| 精品处破视频在线观看| 国产伦理不卡伦理剧| caoporn地址| 在线观看亚洲免费| 久久精品国产亚洲一区二区| 欧美激情a∨在线视频播放| 免费网站看v片在线香蕉| 菠萝蜜视频网在线www| 国产欧美一区二区精品久久久| 91网站免费观看| 女人张开腿让男人桶免费网站 | 美女在线免费观看| 国产视频你懂得| 久久久亚洲欧洲日产国码农村| 欧美大交乱xxxx| 亚洲精品成a人在线观看|